About Ju! 🌻

Juju Tha Guru is a hip-hop artist and the creator of Ju’s Clues, a platform that explores the connections between language, science, history and pop culture. With a background in music, Ju brings a fresh rapper’s approach to research- layering wordplay, references, and double meanings with a witty, tongue-in-cheek delivery that makes each decode feel more like a cipher than a lecture. Her work in Alchemology led her to develop the world’s first Alchemology calculator, an interactive tool that bridges the periodic table and gematria to explore the elemental connections within names and words. At the core of Ju’s work is storytelling and a belief that learning should be fun! Her videos aren’t about telling people what to think... they’re about shifting the angle, offering perspective, and making you look at something familiar a little differently.

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